This worldwide developer of embedded software for the video, mobile and IoT industries maintains offices in the US and Asia, mainly working with b2b contacts. Their brand has to stay up to date and appeal to technical partners, and both the US and Asia markets. In a total brand makeover, we added a light and open, modern feel and simple icon that signifies new growth with video or devices. The new tagline “Innovation – Collaboration – Results” highlights their main differentiator which is a strongly collaborative approach that turbo-charges in-house development for their major worldwide tech company partners.
